Time-Peace: Stop Worrying & Start Being
It’s time to stop worrying, and start being. That’s the slogan of our friends over at Time-Peace. If you haven’t heard the craze, Time-Peace (TP) is the first “Intergalactic Watch Company” that debuted 09/09/09. In less than a year, the recent college grads have sold over 1,000 of their unique watches. But, it’s not all about the watch… Time-Peace was founded on four basic principles.
- Your perception creates your reality – You can change the world by changing the way you look at it
- Everything is interconnected – All is one, so love everyone
- Time is an illusion – The only moment that ever exists is now
- The universe is in alignment - You are where you need to be so stop worrying and start being
So, what makes these guys so special? Some might say it’s their long hair and crazy beards, while others may say it’s their new age hippie-ness. Here at Friedman Creative we see these guys as intergalactic social media mavens. With over 6,000 fans on Facebook, their fans do all the marketing for them. Supporters from all over the world take pictures with their Time-Peace watches and post them to the company’s Facebook fan page, showcasing just how global the TP brand really is.
One of the founding members of the TP Dream Team, Ian Koslow tells Friedman Creative about his unique concept:
“Time-Peace is about creating inner peace for the individual, in order to create a better world for everyone. We don’t look at this as our company; Time-Peace is for everyone. The more people that understand and live these ideas, the more empowered and free we all can be. The concept is that anybody interested in spreading the message can join the “Dream Team.” We believe the more dreamers we have, the closer we are to making this dream of living in a beautiful, interconnected, harmonic world a reality. That is the story of Time-Peace’s success.”
With social media platforms such as Facebook, companies like Time-Peace have been able to expand their reach to communities world-wide with the click of a mouse. “One minute we’re chatting away and the next thing we know there are 6,000 fans reading our inspirational quotes and checking out our new product lines,” says Koslow. “We’ve created a product that markets itself, because the product is the message, and the message is the people, it has spread virally. Social media is the perfect way for people to connect and share Time-Peace all over the world. Thanks to the power of Facebook, we’ve been able to reach more than 6,000 fans from over 35 countries in less than a year, which is pretty incredible if you ask me.”
The Facebook platform allows for TP to reach their fan base through timely status updates that display instantly on the news feeds of thousands of loyal followers each and every day. These updates keep their fans actively involved in the day-to-day activity of the Time-Peach brand, often creating dialogue between the Dream Team and their fans. These connections and conversations spread virally; comments build up, ideas start flow and the TP message continues to spread across the globe.
With celebrities like Ricky Williams, Jordin Sparks and Jay Sean rocking Time-Peaces, these gentlemen have really begun to make a name for themselves through the magic of social media.
This week Time-Peace was featured on TV for their unique marketing strategy, just in time for the release of their newest watch, the “Lightworker.” According to Koslow, this hand-less watch was designed to remind everyone that the only time that truly matters is right now. He stands by the belief that you should live in the moment and enjoy the life you have, because you are just where you need to be. He goes on to explain that once you have this mind set, you can simply tap the face of the watch and LED lights illuminate the face to reveal the true time, a remarkable time-telling tool for the new age dreamer.