We create memorable brands. true story.
Our deep understanding of brand positioning and true advisory approach to client service sets us apart from all other branding agencies. We provide branding from concept to implementation for clients in a broad range of the retail and restaurant industries.
Our agency's strategic design expertise spans disciplines from brand management, to visual identity, collateral and interactive design. Our team's shared philosophy is centered around the notion that all brand touch points must be aligned with one another in order to achieve full brand potential.
Our Studio
We've moved! Visit our new office in Boca Raton, Florida.
We've Got the Chops
We are a full-service branding agency, which means that we offer a lot. Whether you're looking for an inspiring logo, powerful web presence or guidance from our experienced retail consultants, we're here to help.
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Strategy
- Marketing Strategy
- Competitive Analysis
- Market Positioning
- Business Analytics
- Ad Campaign Management
- Project Planning / Management
- Street Team Management
- eCommerce Strategy
- Online Business Strategy
- Information Architecture
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Branding
- Identity Development
- Web Design
- Environmental Design
- Photography
- Video Production
- Print Collateral Design
- Copywriting
- Packaging Design
- Illustration
- Audio Production
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Interactive Media
- Web Development
- Email Marketing
- Social Media Management
- Web Analytics
- Search Engine Optimization
- Viral Marketing
- Blog / Forum Marketing
- Mobile Optimization
- Database Engineering
- eCommerce
- Content Management Systems
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Retail Consulting
- Allocation Planning
- Financials & Business Planning
- Forecasting
- Labor & Payroll Management
- Merchandise Management
- POS (EPOS)
- Supplier Management
- Warehouse Management (WMS)
- Store Planning & Layout
- Project Management
Meet the Squad
Max Friedman
PresidentAbout Max
Many people believe Max Friedman came out of the womb wearing a business suit. Before graduating high school, Max had already started his own company. Before graduating college, he had successfully started 3 businesses and a non-profit organization. To describe him as ambitious and driven would be an understatement. Years of experience centered around brand positioning, intuitive web design, and identity development for both small and large businesses prompted Max to start an agency of his own. His unbridled passion and eye for detail keep our team focused and on track.
Favorite Foods
Bagels / Halvah / Filet Mignon
Favorite TV
The Apprentice / Entourage / MTV Cribs
Favorite Hobbies
Photography / Fitness / Collecting To-Go Menus
Brielle deMartino
WriterAbout Brielle
Brielle appreciates the little things in life like when people pronounce her name correctly. Just think of it as Gabrielle without the “Ga.” She has a talent for taking people’s scrambled thoughts and turning them into a masterpiece of words. Unlike most, she loves working under pressure. You can usually find her buried in the latest fashion magazine, playing with her Lab mix Charlie or locating her inner chi in yoga class.
Favorite Foods
Tart Yogurt / Chopped Salads / Sushi
Favorite TV
Friends/ Grey’s Anatomy/ Anything on Bravo
Favorite Hobbies
Yoga / Traveling / Shopping
Jennifer Garvin
PR SpecialistAbout Jennifer
Jen was voted most likely to succeed in her graduating class and it is easy to see why. Aside from being a perfectionist, she is a passionate person whose positive energy has been known to jump-start every project. She loves organizing her life on sticky notes, color codes almost everything, and provides comic relief and entertainment for the office. Jen has an eclectic set of experience working for a number of different agencies, most notably working for Ogilvy & Mather in China on the 2008 Beijing Olympics account.
Favorite Foods
Tart Frozen Yogurt / Costco Samples / Grilled Vegetables
Favorite TV
Curb your Enthusiasm / Dexter / Chopped
Favorite Hobbies
Traveling / Giggling / Cooking
David Jacobs
Account ManagerAbout David
This is one guy who wears many hats — and we don’t mean on his head. We call him our ‘go-to guy’ when we need something done. Aside from his many talents, David is obsessed with coupons. Yes, even more than your grandmother. He begins each day surfing the web and frequenting various blogs in an effort to spend as little of his paycheck as possible. David has had the opportunity to learn from successful entrepreneurs who know how to turn fresh ideas into lucrative ventures. From working with Fortune 500 companies to multi-national organizations, every day is a new challenge for him, and he welcomes it.
Favorite Foods
Pad Thai / Steak / Anything Garlic
Favorite TV
Dexter / Alton Brown’s Good Eats / LOST
Favorite Hobbies
Lifting Heavy Things / Racquetball / Using Coupons
Chris Kruse
DeveloperAbout Chris
Chris taught himself everything he knows about web development and the art of drinking beer, and has been perfecting both crafts for more than 10 years. He recently developed his own software for photographers that is currently being used worldwide. Chris’s philosophy on life is to do what you love and work hard. For this reason, when he’s not at the office you can find him conquering waves at the beach or volunteering at beer fests — some of his favorite past times.
Favorite Foods
Bacon Cheeseburgers / Brownies / Beer
Favorite TV
HIMYM / The League / NFL (Go Dolphins!)
Favorite Hobbies
Surfing / Building Furniture / Ping Pong
Austin Petito
DesignerAbout Austin
Austin cut his design chops drawing Swiss Chard and French Pastries on chalkboards at natural food giant, Whole Foods Market. Now he conceptualizes brand identities at Friedman Creative for softball snack bars, legal firecracker stands, The Claudette Colbert Fan Club and a variety of gourmet shoppes nationwide. Look for his book, ‘The Autobiography of Maury Cocoa,’ sometime around the year 2033.
Favorite Foods
Haas Avocados / Nicoise Olives / Turkish Figs
Favorite TV
Baseball Tonight / Unwrapped / Anne of Green Gables / Kids In The Hall
Favorite Hobbies
Watching Kitten Videos on YouTube / Excavating Treacle Mines
Ryan Retherford
PhotographerAbout Ryan
Photography is in Ryan’s blood. His father founded the Digital Image Processing Lab at the University of Central Florida. Following his lead, Ryan started on his path toward becoming a professional digital photographer with the tools and techniques necessary for quality commercial photography. If there is one thing Ryan loves more than photography it is his 3 year old son Zach. In his free time you can find him teaching Zach how to catch the perfect picture on his Fisher Price Kid-Tough Digital Camera.
Favorite Foods
Fried Bass / Southern Pan Bread / Orange Chicken
Favorite TV
Deadliest Catch / First 48 / Magnum PI / Hawaii 5-0
Favorite Hobbies
Drums / Guitar / Boating / Expert Level Marksmanship
Zeve Salman
DeveloperAbout Zeve
Zeve is a thinker; that’s for sure. He likes to think about ways to solve peoples’ problems and come up with solutions to help them. He’s been featured in the New York Times and other industry publications for his innovations. Having worked for Apple and J. Walter Thompson he’s developed a satisfaction of knowing he’s created something that makes other peoples’ lives easier. When Zeve thinks no one else is around in the office, you will find him singing Bon Jovi songs to his collection of rubber duckies on his desk.
Favorite Foods
French Fries / Chicken Cutlet
Favorite TV
24 / The Office
Favorite Hobbies
Making & breaking things
Ed Senf
DesignerAbout Ed
Ed is the office charmer. One smile from him and all the girls melt. His passion for art and photography started when he was just a small child living in Maracaibo, Venezuela. It was there that he drew his inspiration to become a graphic artist. Ed studied interactive design at Full Sail University, one of the leading design schools in the country. His work is infused with his personal style and creative direction, which will add a personalized touch to any creative project.
Favorite Foods
Pizza / Fresh Gelato / Beer
Favorite TV
House / Family Guy / The Simpsons
Favorite Hobbies
Photography / Graffiti / Design
Jaz Sheen
DesignerAbout Jaz
Being from the planet of Naboo, his Old Gungan ways don’t seem to hinder his ability to get things done and always arrive at least 10 minutes early with a granola bar in one hand and his Ray-bans in the other. He is most noted for being one of the original creators for icanhascheezburger.com, although he denies of any mention. One phrase Jaz lives by goes as, “Do, or do not. There is no try.”
Favorite Foods
Ramen Noodles / Taco Bell / Falafel Pita
Favorite TV
Walking Dead / Criminal Minds / Dwight Schrute
Favorite Hobbies
Racing Hybrids / Taking naps at Ikea / 90′s rock
Doug Smith
Retail ConsultantAbout Doug
Doug is a true retail guru. When it comes to retail operations and development we always turn to Doug for the answers. With more than 12 years serving as Director of Sales & Business Development for NBC Universal, he knows what it takes to run a tight ship. When he is not hard at work, Doug enjoys spending time with his son Dougie, teaching him the tricks of the trade at the driving range.
Favorite Foods
Steak / Pasta / Fried Rice / Cupcakes
Favorite TV
Seinfeld / Entourage / True Blood / Dexter / Golf
Favorite Hobbies
Family Time / Golf / Fitness / Movies
Andrew Soria
DesignerAbout Andrew
Andrew Soria is a graphic artist & photographer with a relentless passion for everything he does. At the wee age of 4 he once drew a ninja turtle in art class, and decided to flip the page over and continue to draw the back of the shell. That’s the way he thinks- it’s not done unless it’s done right. Since then, Andrew has been creating graphic illustrations for big shot hotels in both Miami and New York.
Favorite Foods
Pumpkin / Skirt Steak / Banana Chocolate PB
Favorite TV
Man vs. Food / Good Eats / Eastbound & Down
Favorite Hobbies
Anything where he can possibly get injured (skating, surfing, mountain biking, and MMA)
Sure. We've built a lot of websites, designed a couple dozen logos and certainly provided our share of bagels and lox to crew members on various photo sets, but each of these experiences were unique. We center everything around the individual needs of our clients and their brands. Our obsession with designing quality brands is probably the biggest reason our clients keep coming back for more.
23 logos
14 photo shoots
11 take out menus
0 client headaches