Remember the people you love…

When Donni Charm’s creator, Alyssa Wasko’s father passed away last year she was in need of a way to heal.  Alyssa and her mother,  who have always enjoyed working on various fashion projects began trying their hands at scarves; and just like that, Donni Charm was born.  ”Naming our project was the easiest yet most heartfelt step of the [healing] process; those close to my father affectionately called him “Donny,” and as my mother later pointed out, I was his charm… thus, “Donni Charm” was created. The scarves are wrapped around me like the arms of his hug, and hang close to my heart where he will always remain” says Alyssa Wasko in her inspirational letter on their new website.

Donni Charm came to us looking for a new way to reach their growing audience and spread their message of love.  We designed and developed a custom online experience that makes the shopping process much easier for future customers, but, more importantly, share Alyssa’s inspiring story of healing through the fashion industry.

The new Fall 2010 collection has been released along with the launch of the new website, donnicharm.com.  Over the past couple months, the Donni Charm brand has been featured at the PROJECT Show in Las Vegas, Fashion Week and the Coterie Show in New York City. Celebrities like Kim Kardashian, Naomi Watts and Jessica Biel have also been seen rocking Donni Charm scarves.

We wish Donni Charm the best of luck with their new website and growing collection.  So, if you feel inclined to spread their message then visit their new site and order your favorite scarf today! Don’t wait, cause they’re going fast and it’s starting to get chilly outside!