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	<title>Friedman Creative &#124; An Interactive Branding Agency &#124; Boca Raton, Florida &#187; Web Design</title>
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	<link>https://friedmancreative.com</link>
	<description>Friedman Creative is a full-service branding and interactive web design agency with a passion for launching, growing and reinventing consumer brands.</description>
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		<title>Simply Sweet and Baked to Perfection</title>
		<link>https://friedmancreative.com/2012/01/simply-sweet-baked-perfection/</link>
		<comments>https://friedmancreative.com/2012/01/simply-sweet-baked-perfection/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 17:17:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Project Spotlight]]></category>
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		<guid isPermaLink="false">http://friedmancreative.com/?p=1172</guid>
		<description><![CDATA[We’re excited to announce the launch of the new Cupnest website! Inspired by a love for desserts, Cupnest cupcakes are baked from scratch using only the best ingredients available. ]]></description>
			<content:encoded><![CDATA[<p>We’re excited to announce the launch of the new <a href="http://cupnest.com">Cupnest</a> website! Inspired by a love for desserts, Cupnest cupcakes are baked from scratch using only the best ingredients available. The same love and care that goes into each dessert went into the creation of their brand and design of their website.</p>
<p>We’ve worked hard to create a high-quality site using only the best ‘ingredients’ to match Cupnest’s beautifully decorated cupcakes. We were going for an all-natural, earthy, textured feel for the overall aesthetic of the site. From their chic logo and name development, to a ‘build your nest’ feature showcasing different cupcake combinations, we did it all. Our client loves giving back to the community and catering local events, so we built out an entire section of the site dedicated solely to local outreach. In addition to this user-friendly, homey website, we designed and printed Cupnest business cards, and developed a streamlined social media integration including <a href="http://www.facebook.com/cupnest">Facebook</a> and <a href="http://twitter.com/#!/cupnestcupcakes">Twitter</a>.</p>
<p>Grab yourself a cupcake and explore more of the site at <a href="http://www.cupnest.com">www.cupnest.com</a>.</p>
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		<title>Ready&#8230;Set&#8230;Ride!</title>
		<link>https://friedmancreative.com/2011/10/ready-set-ride/</link>
		<comments>https://friedmancreative.com/2011/10/ready-set-ride/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 15:17:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Print Design]]></category>
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		<guid isPermaLink="false">http://friedmancreative.com/?p=1051</guid>
		<description><![CDATA[Mardi Gras meets Tour de France is the only way to describe this epic event. The Delray Beach Twilight Festival, taking place March 9-11, 2012, will boast the ultimate cycling race. 
]]></description>
			<content:encoded><![CDATA[<p>Mardi Gras meets Tour de France is the only way to describe this epic event. The <a href="http://delraybeachtwilight.com/">Delray Beach Twilight Festival</a>, taking place March 9-11, 2012, will boast the ultimate cycling race. Bike race not your thing? No worries, the race takes place alongside an incredible health and lifestyle festival that is so packed with events you’ll get tired just looking at the schedule. Friedman Creative designed and developed a logo and microsite as exciting as the events itself.</p>
<p>&nbsp;</p>
<p style="text-align: center;"><a href="http://friedmancreative.com/wp-content/uploads/2011/10/TwilightJersey.jpg"><img class="alignnone size-full wp-image-1111" title="TwilightJersey" src="http://friedmancreative.com/wp-content/uploads/2011/10/TwilightJersey.jpg" alt="" width="360" height="348" /></a><br />
(Biemmes Sport designed the cyclist jersey utilizing our brand design)</p>
<p>Taking place in beautiful downtown Delray Beach, we wanted to design a logo that represented everything the festival was about. With the ocean in the background and bike wheel center stage, this logo will be featured on their website, all signage and business cards, as well as the jersey of every cyclist competing.</p>
<p>&nbsp;</p>
<p style="text-align: center;"><a href="http://friedmancreative.com/wp-content/uploads/2011/10/Twilightbanner.jpg"><img class="alignnone size-full wp-image-1072" title="Twilightbanner" src="http://friedmancreative.com/wp-content/uploads/2011/10/Twilightbanner.jpg" alt="" width="550" height="381" /></a></p>
<p style="text-align: center;">(Above is a street banner mock that will be hung throughout Delray Beach during the festival)</p>
<p>Our team designed and developed their microsite consistent with the adrenaline rush that is their brand, including an integrated contact form so that you can get more information about the festival. In addition, we developed a streamlined social media integration, including the design and development of a customized Facebook landing page.</p>
<p>Check out <a href="http://delraybeachtwilight.com/">delraybeachtwilight.com</a> and their <a href="http://www.facebook.com/delraybeachtwilight">facebook</a> page for more event information!</p>
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		<title>It&#8217;s Time to Be Unique</title>
		<link>https://friedmancreative.com/2011/08/its-time-to-be-unique/</link>
		<comments>https://friedmancreative.com/2011/08/its-time-to-be-unique/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 16:18:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Client Spotlight]]></category>
		<category><![CDATA[Photography]]></category>
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		<guid isPermaLink="false">http://friedmancreative.com/?p=1020</guid>
		<description><![CDATA[Creative customization and splashes of vivid colors are what set Octane Limited apart from the competition. Their watches are completely interchangeable with...]]></description>
			<content:encoded><![CDATA[<p>Creative customization and splashes of vivid colors are what set <a href="http://www.octanelimited.com">Octane Limited</a> apart from the competition. Their watches are completely interchangeable with 12 different band and face colors, giving you a total of 144 color combinations so feel free to get creative. Friedman Creative worked from the ground up to create and develop the brand for Octane Limited. From the custom website and logo to the product and packaging design, we did it all. We even helped with name selection.</p>
<p style="text-align: center;"><a href="http://friedmancreative.com/wp-content/uploads/2011/08/Octanewatch.jpg"><img class="alignnone size-full wp-image-1118" title="Octanewatch" src="http://friedmancreative.com/wp-content/uploads/2011/08/Octanewatch.jpg" alt="" width="550" height="381" /></a><br />
(Above is the final product design)</p>
<p>Need a little inspiration to get your creative juices going? That’s where the Octane Themes section of the website can be of service. You’ll find interesting watch combinations to represent your favorite sports team, college, or even your favorite cartoon character. To keep the Themes section consistently fresh, Friedman Creative streamlined the content management system allowing for changes to easily be made. User interaction is not only wanted but encouraged, so an email call to action was integrated into the page to give you the chance to send in a unique theme idea of your own.</p>
<p>Friedman Creative created success for Octane Limited and their site through A/B testing, designing and developing a custom <a href="http://www.facebook.com/octanelimited">Facebook</a> page, and strategically choosing specific funneling techniques which continually lead to sales. We also handled the entire photoshoot, resulting in photography as unique as Octane Limited itself.</p>
<p>&nbsp;</p>
<p style="text-align: center;"><a href="http://friedmancreative.com/wp-content/uploads/2011/08/OctaneFBlanding.jpg"><img class="alignnone size-full wp-image-1089" title="OctaneFBlanding" src="http://friedmancreative.com/wp-content/uploads/2011/08/OctaneFBlanding.jpg" alt="" width="550" height="381" /></a><br />
(Above is the custom Facebook landing page)</p>
<p>Octane Limited won’t be solely selling watches for long, new products are always being added. Look out for belts with interchangeable buckles allowing for complete customization, of course.</p>
<p>Create your own watch by visiting <a href="http://www.octanelimited.com">www.octanelimited.com</a>.</p>
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		<title>Passion for Travel</title>
		<link>https://friedmancreative.com/2011/06/passion-for-travel/</link>
		<comments>https://friedmancreative.com/2011/06/passion-for-travel/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 16:00:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Print Design]]></category>
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		<guid isPermaLink="false">http://friedmancreative.com/?p=1045</guid>
		<description><![CDATA[If you ever thought traveling alone couldn’t be fun, think again! SoloMate Travel, founded by two avid travelers, offers you the chance to explore the world on your own. Every trip is handpicked to provide you with an experience you’ll never forget. A new, exciting adventure began when Friedman Creative partnered with SoloMate Travel to build its brand.]]></description>
			<content:encoded><![CDATA[<p>If you ever thought traveling alone couldn’t be fun, think again! <a href="http://solomatetravel.com/">SoloMate Travel</a>, founded by two avid travelers, offers you the chance to explore the world on your own. Every trip is handpicked to provide you with an experience you’ll never forget. A new, exciting adventure began when Friedman Creative partnered with SoloMate Travel to build its brand.</p>
<p>Our team wanted to design a website that captured their adventurous spirit, which is why we incorporated earthy colors alongside beautiful travel photography. In addition, we designed and developed a logo that represents each solo traveler, while showcasing SoloMate as the key to your next adventure.</p>
<p>&nbsp;</p>
<p style="text-align: center;"><a href="http://friedmancreative.com/wp-content/uploads/2011/06/SolomateBusinesscard.jpg"><img class="alignnone size-full wp-image-1096" title="SolomateBusinesscard" src="http://friedmancreative.com/wp-content/uploads/2011/06/SolomateBusinesscard.jpg" alt="" width="550" height="381" /></a><br />
(Above is a business card design with SoloMate Travel logo)</p>
<p>We also developed a streamlined social media integration, which includes a custom designed <a href="http://www.facebook.com/SoloMateTravel">Facebook</a> landing page, all of which allows you to stay connected to SoloMate Travel no matter where life takes you!</p>
<p>Have you joined ‘ClubSolo?’ We integrated a lead-generation email database to keep all registered users up-to-date on new trips and special offers, not to mention completely custom email marketing campaigns.</p>
<p style="text-align: center;"><a href="http://friedmancreative.com/wp-content/uploads/2011/06/SolomateEmailblast.jpg"><img class="alignnone size-full wp-image-1097" title="SolomateEmailblast" src="http://friedmancreative.com/wp-content/uploads/2011/06/SolomateEmailblast.jpg" alt="" width="550" height="381" /></a><br />
(Above is an an example email blast)</p>
<p>Check out <a href="http://solomatetravel.com/">solomatetravel.com</a>, you’re one click away from the experience of a lifetime.</p>
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		<title>Have You Joined &#8216;Club Royale?&#8217;</title>
		<link>https://friedmancreative.com/2011/06/have-you-joined-club-royale/</link>
		<comments>https://friedmancreative.com/2011/06/have-you-joined-club-royale/#comments</comments>
		<pubDate>Sat, 04 Jun 2011 21:03:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Photography]]></category>
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		<guid isPermaLink="false">http://friedmancreative.com/?p=999</guid>
		<description><![CDATA[Royal Palm Place celebrates a lifestyle of fine dining, luxury residences, and fabulous shopping. Royal Palm Place has partnered with Friedman Creative to create a website that reflects the charm and elegance of the top “lifestyle” destination in South Florida.]]></description>
			<content:encoded><![CDATA[<p>Royal Palm Place, located in downtown Boca Raton, is the quintessential spot to indulge yourself. It celebrates a lifestyle of fine dining, luxury residences, and fabulous shopping. Royal Palm Place has partnered with Friedman Creative to design a website that reflects the charm and elegance of the top “lifestyle” destination in South Florida.</p>
<p><a href="http://friedmancreative.com/wp-content/uploads/2011/06/royalpalm1.jpg"><img class="alignnone size-full wp-image-1145" title="royalpalm" src="http://friedmancreative.com/wp-content/uploads/2011/06/royalpalm1.jpg" alt="" width="550" height="381" /></a></p>
<p>Our team created a new online experience that showcased the sophistication of Royal Palm Place. We provided them with beautiful photography, a robust interactive online directory, and a strong focus on growing ‘Club Royale’ member base. The new website enhanced their online brand while also providing a memorable user experience.</p>
<p>Visit <a href="http://royalpalmplace.com">royalpalmplace.com</a> and experience all of what Royal Palm Place has to offer.</p>
]]></content:encoded>
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		<title>Farm Fresh Goodness</title>
		<link>https://friedmancreative.com/2011/05/farm-fresh-goodness/</link>
		<comments>https://friedmancreative.com/2011/05/farm-fresh-goodness/#comments</comments>
		<pubDate>Tue, 17 May 2011 15:13:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Project Spotlight]]></category>
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		<guid isPermaLink="false">http://friedmancreative.com/?p=1005</guid>
		<description><![CDATA[The philosophy of CG Burgers is simple - use all natural ingredients to create the perfect burger. Bursting with flavor, CG Burgers grinds its own prime meat in their kitchen and then grills it to perfection.]]></description>
			<content:encoded><![CDATA[<p>The philosophy of CG Burgers is simple &#8211; use all natural ingredients to create the perfect burger. Bursting with flavor, CG Burgers grinds its own prime meat in their kitchen and then grills it to perfection. Founder and Owner, Carmine Giardini, is not new to the restaurant scene. Giardini is a longtime fixture in the South Florida dining scene with a reputation for quality, and CG Burgers is no different.</p>
<p>CG Burgers already has five locations in South Florida and is consistently growing with the hopes of one day becoming nationwide. The nature of the business would benefit from a website that could keep up with this growth, and Friedman Creative knew just how to make that work. Our team wanted to incorporate an ‘all natural, farm fresh’ feel to the site, which is why we carried over their well-known farm mural and earthy, wood textures. We created an efficient content management system that allows the restaurant group to dynamically swap seasonal menus and add new locations seamlessly.</p>
<p style="text-align: center;">
<a href="http://friedmancreative.com/wp-content/uploads/2011/05/CGemail.jpg"><img class="alignnone size-full wp-image-1124" title="CGemail" src="http://friedmancreative.com/wp-content/uploads/2011/05/CGemail.jpg" alt="" width="550" height="381" /></a><br />
(Above is the CG Fan Club email registration)</p>
<p style="text-align: center;">
CG Burgers loves getting feedback from their customers and that’s why we integrated a customer feedback form directly into their new site, eliminating the traditional paper slips they had scattered around each location. Friedman Creative developed a streamlined social media integration, including a dynamic twitter feed into the header of the website. CG Burgers loves getting feedback from you and that’s why a customer feedback form was integrated directly into the site.</p>
<p style="text-align: center;"><a href="http://friedmancreative.com/wp-content/uploads/2011/05/CGtwitter-copy.jpg"><img class="alignnone size-full wp-image-1109" title="CGtwitter copy" src="http://friedmancreative.com/wp-content/uploads/2011/05/CGtwitter-copy.jpg" alt="" width="550" height="113" /></a><br />
(Above is the site header with integrated Twitter feed)</p>
<p>Make sure to check out their website at <a href="http://cgburgers.com">cgburgers.com</a>, and follow them on <a href="http://www.facebook.com/cgburgers">Facebook</a> and <a href="http://twitter.com/#!/CG_Burgers">Twitter</a>.</p>
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		<title>Future of Hair Straightening is Now</title>
		<link>https://friedmancreative.com/2011/05/future-of-hair-straightening-is-now/</link>
		<comments>https://friedmancreative.com/2011/05/future-of-hair-straightening-is-now/#comments</comments>
		<pubDate>Thu, 12 May 2011 15:41:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Print Design]]></category>
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		<category><![CDATA[Video]]></category>
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		<guid isPermaLink="false">http://friedmancreative.com/?p=1013</guid>
		<description><![CDATA[If you’ve been looking for a revolutionary hair product, look no further, KeratinPerfect is it. Every modern girl out there knows about the time and money it takes to keep your hair looking perfect and KeratinPerfect was designed with you in mind.]]></description>
			<content:encoded><![CDATA[<p>If you’ve been looking for a revolutionary hair product, look no further, <a href="http://keratinperfect.com">KeratinPerfect</a> is it.</p>
<p>Every modern girl out there knows about the time and money it takes to keep your hair looking perfect and KeratinPerfect was designed with you in mind. The 30-Day Brazilian Hair Smoothing System transforms the texture and appearance of all hair types in an easy-to-use, at home application. The entire system is organized into three kits &#8211; Duo Pack, Essentials Collection, Deluxe Edition &#8211; which provides you support from beginning to end. KeratinPerfect delivers salon-quality results that leave you with above and beyond smoothness and shine. For the finishing touches, KeratinPerfect has two straightening irons available to make styling quicker and easier.</p>
<p style="text-align: center;"><a href="http://friedmancreative.com/wp-content/uploads/2011/05/KeratinBox.jpg"><img class="alignnone size-full wp-image-1136" title="KeratinBox" src="http://friedmancreative.com/wp-content/uploads/2011/05/KeratinBox.jpg" alt="" width="374" height="455" /></a></p>
<p style="text-align: center;">(One of five KeratinPerfect package designs)</p>
<p>Friedman Creative designed and developed a brand new website for KeratinPerfect, as well as creating and developing a social media presence which included the design and development of their Facebook landing page. In addition, we designed five different KeratinPerfect package designs and the store end-cap display, all of which can be seen in Sephora stores throughout the United States and Canada.</p>
<p>The KeratinPerfect Smoothing System has been featured in Elle, People, and InStyle magazine. Check out the power of KeratinPerfect by visiting their website: <a href="http://keratinperfect.com">keratinperfect.com</a>.</p>
]]></content:encoded>
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		<title>Lynn Henchman Design Breaks into the South Florida Market</title>
		<link>https://friedmancreative.com/2010/12/lynn-henchman-design-breaks-into-the-south-florida-market/</link>
		<comments>https://friedmancreative.com/2010/12/lynn-henchman-design-breaks-into-the-south-florida-market/#comments</comments>
		<pubDate>Mon, 27 Dec 2010 20:22:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Client Spotlight]]></category>
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		<category><![CDATA[Boca Raton]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Friedman Creative]]></category>
		<category><![CDATA[Interior Design]]></category>
		<category><![CDATA[Lynn Henchman]]></category>
		<category><![CDATA[Max Friedman]]></category>
		<category><![CDATA[Mukesh Ambani]]></category>
		<category><![CDATA[South Florida]]></category>

		<guid isPermaLink="false">http://friedmancreative.com/?p=832</guid>
		<description><![CDATA[Henchman has over 25 years of design experience and has traveled all over the world. Her work has led her to such countries as India, France, Hong Kong, Thailand...]]></description>
			<content:encoded><![CDATA[<p><strong>BOCA RATON, FL</strong><strong> – </strong>Internationally renowned designer, Lynn Henchman, has partnered with Friedman Creative, a full-services branding and interactive design agency in <a href="http://en.wikipedia.org/wiki/Boca_Raton,_Florida" target="_blank">Boca Raton, Florida</a>, to create a sophisticated web presence for her residential interior design firm, Lynn Henchman Design.</p>
<p>Henchman has over 25 years of design experience and has traveled all over the world. Her work has led her to such countries as India, France, Hong Kong, Thailand, Australia, Portugal, Canada and the Caribbean, where she has created designs for a variety of clients including hotels, restaurants, clubs, villas and super yachts.</p>
<p>Henchman was recently hired to design the home of one of India’s richest men, Mukesh Ambani. Located in Mumbai, India, the home is over 400,000 sq feet and costs over $1 billion, making it the <a href="http://www.forbes.com/2008/04/30/home-india-billion-forbeslife-cx_mw_0430realestate.html" target="_blank">world’s priciest home</a>.</p>
<p style="text-align: center;"><a href="http://friedmancreative.com/wp-content/uploads/2010/12/LynnHenchmanphoto.jpg"><img class="alignnone size-full wp-image-1147" title="LynnHenchmanphoto" src="http://friedmancreative.com/wp-content/uploads/2010/12/LynnHenchmanphoto.jpg" alt="" width="550" height="282" /></a></p>
<p style="text-align: center;"><a href="http://friedmancreative.com/wp-content/uploads/2010/12/LynnHenchmanphoto2.jpg"><img class="alignnone size-full wp-image-1148" title="LynnHenchmanphoto2" src="http://friedmancreative.com/wp-content/uploads/2010/12/LynnHenchmanphoto2.jpg" alt="" width="550" height="282" /></a><br />
(Above are photography examples that we utilized to showcase her design work)</p>
<p>Friedman Creative has taken the design firm&#8217;s brand to a new level with an improved logo and streamlined website. The new <a href="http://www.lynnhenchmandesign.com" target="_blank">LynnHenchmanDesign.com</a> showcases the firm&#8217;s diverse portfolio and gives prospective clients an opportunity to communicate with her seasoned design team.</p>
<p>&#8220;Our team is honored and very excited to launch the new <a href="http://www.lynnhenchmandesign.com" target="_blank">Lynn Henchman Design</a> brand and website, such a world-renowned talent deserves an online presence to reflect such sophistication,” said Max Friedman, President and Creative Director of Friedman Creative. “We&#8217;re excited to help Lynn share her talent with South Florida and beyond.”</p>
<p>Explore the new site at <a href="http://www.lynnhenchmandesign.com" target="_blank">lynnhenchmandesign.com</a> and follow the firm on <a href="http://www.facebook.com/#!/pages/Lynn-Henchman-Design/158033504242333" target="_blank">Facebook</a>.</p>
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		<title>A Wacky Website for Wackadoo&#8217;s</title>
		<link>https://friedmancreative.com/2010/10/a-wacky-website-for-wackadoos/</link>
		<comments>https://friedmancreative.com/2010/10/a-wacky-website-for-wackadoos/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 16:10:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://friedmancreative.com/?p=674</guid>
		<description><![CDATA[Alright UCF, your favorite campus spot to hang out with friends, grab a beer or play some Dance Dance Revolution has just launched a brand new website. Since Wackadoo&#8217;s first opened in 1995, it has become a cornerstone of the University of Central Florida and prides itself on quality food at prices that won&#8217;t break [...]]]></description>
			<content:encoded><![CDATA[<p>Alright UCF, your favorite campus spot to hang out with friends, grab a beer or play some Dance Dance Revolution has just launched a brand new <a href="http://wackadoos.com">website</a>.  Since Wackadoo&#8217;s first opened in 1995, it has become a cornerstone of the University of Central Florida and prides itself on quality food at prices that won&#8217;t break the bank.  Owned and operated by UCF Alumni and students, Wackadoo&#8217;s presents a fun environment for students and helps build school spirit.</p>
<p><img class="aligncenter size-full wp-image-703" title="wackadoos_web_blog" src="http://friedmancreative.com/wp-content/uploads/2010/10/wackadoos_web_blog.jpg" alt="" width="550" height="524" /></p>
<p>Wackadoo&#8217;s came to us with the notion that each patron should feel welcome and enjoy all the aspects they have to offer.  After a full day photo shoot and lots of brainstorming the new site depicts what Wackadoo&#8217;s is all about: &#8220;Good Food and Strong Tradition.&#8221;  Their new site has the same feel as if you walk into the restaurant &#8211; lots of warmth and school spirit.</p>
<p>Wackadoo&#8217;s has a variety of events such as comedy night, open mic night and other events that are always fun, you can even stop by to watch the big game.  If your mouth isn&#8217;t watering yet, take a look at the Ultimate Fat Ass Burger Challenge.  Do you have what it takes, or will you end up on the wall of shame?  Either way, their food is great!</p>
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		<title>Remember the people you love&#8230;</title>
		<link>https://friedmancreative.com/2010/10/remember-the-people-you-love/</link>
		<comments>https://friedmancreative.com/2010/10/remember-the-people-you-love/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 21:31:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Client Spotlight]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://friedmancreative.com/?p=591</guid>
		<description><![CDATA[When Donni Charm&#8217;s creator, Alyssa Wasko&#8217;s father passed away last year she was in need of a way to heal.  Alyssa and her mother,  who have always enjoyed working on various fashion projects began trying their hands at scarves; and just like that, Donni Charm was born.  &#8221;Naming our project was the easiest yet most [...]]]></description>
			<content:encoded><![CDATA[<p>When Donni Charm&#8217;s creator, Alyssa Wasko&#8217;s father passed away last year she was in need of a way to heal.  Alyssa and her mother,  who have always enjoyed working on various fashion projects began trying their hands at scarves; and just like that, Donni Charm was born.  &#8221;Naming our project was the easiest yet most heartfelt step of the [healing] process; those close to my father affectionately called him “Donny,” and as my mother later pointed out, I was his charm… thus, “Donni Charm” was created. The scarves are wrapped around me like the arms of his hug, and hang close to my heart where he will always remain&#8221; says Alyssa Wasko in her inspirational letter on their new website.</p>
<p><img src="http://friedmancreative.com/wp-content/uploads/2010/10/dc_blog_03.jpg" alt="" title="dc_blog_03" width="550" height="282" class="aligncenter size-full wp-image-669" /></p>
<p>Donni Charm came to us looking for a new way to reach their growing audience and spread their message of love.  We designed and developed a custom online experience that makes the shopping process much easier for future customers, but, more importantly, share Alyssa&#8217;s inspiring story of healing through the fashion industry.</p>
<p>The new Fall 2010 collection has been released along with the launch of the new website, <a href="http://donnicharm.com">donnicharm.com</a>.  Over the past couple months, the Donni Charm brand has been featured at the PROJECT Show in Las Vegas, Fashion Week and the Coterie Show in New York City. Celebrities like Kim Kardashian, Naomi Watts and Jessica Biel have also been seen rocking Donni Charm scarves.</p>
<p><img src="http://friedmancreative.com/wp-content/uploads/2010/10/dc_blog_01.jpg" alt="" title="dc_blog_01" width="550" height="282" class="aligncenter size-full wp-image-664" /></p>
<p>We wish Donni Charm the best of luck with their new website and growing collection.  So, if you feel inclined to spread their message then visit their new site and order your favorite scarf today! Don&#8217;t wait, cause they&#8217;re going fast and it&#8217;s starting to get chilly outside!</p>
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