Mardi Gras meets Tour de France is the only way to describe this epic event. The Delray Beach Twilight Festival, taking place March 9-11, 2012, will boast the ultimate cycling race. Bike race not your thing? No worries, the race takes place alongside an incredible health and lifestyle festival that is so packed with events you’ll get tired just looking at the schedule. Friedman Creative designed and developed a logo and microsite as exciting as the events itself.
Taking place in beautiful downtown Delray Beach, we wanted to design a logo that represented everything the festival was about. With the ocean in the background and bike wheel center stage, this logo will be featured on their website, all signage and business cards, as well as the jersey of every cyclist competing.
(Above is a street banner mock that will be hung throughout Delray Beach during the festival)
Our team designed and developed their microsite consistent with the adrenaline rush that is their brand, including an integrated contact form so that you can get more information about the festival. In addition, we developed a streamlined social media integration, including the design and development of a customized Facebook landing page.